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Graphic Design

A collection of 35 issues

The tool is not the design

I witnessed a conversation recently between two designers about tools, things like pattern libraries and Style Tiles. These are all awesome tools which help us designers create wonderful layouts more efficiently. This got me thinking about how these tools can distract us from design. Note the keyword here, tools. They

Are you communicating?

Remember that graphic design, in all its forms; logos and identity, brochures, websites, user interface and experience, road signage, birthday cards etc., is all essentially communications. When a client asks a designer to design something for their business it’s imperative that the designer knows as much about that project

Team Landon poster design

I’ve just received the print of the posters which I designed for Team Landon’s charity bike adventure from Bury to John O’Groats. A ride which takes in 530 road miles in just 4 days.

Digital ad engagement

Perceived interactivity as a driver of advertising effectiveness. A report by Alex Wang, Ph.D., University of Connecticut – Stamford. In a recent report on static print vs digital interactive advertising, Alex Wang asked the following questions. 1. Can interactive ads in a digital magazine generate stronger engagement, message involvement, attitude,

Consumer brand map

When we see all of these consumer brands around us, it’s easy to be fooled into thinking we have a grand choice. Take a look at this map of consumer brands [http://i.imgur.com/k0pv0.jpg] to see just how few choices we do actually have.

10 top tips for good client relations

This list of ten tips for good client relationship management was produced for the Design Business Association byJan Casey [http://www.jancasey.co.uk/], an independent consultant and advisor to the design and marketing industries. You can get more information on these tips from theDBA [http://www.dba.org.uk/

Top 10 tips for writing a good graphic design brief

Design briefs are an essential part of the design process. In fact, they mark the beginning of the design process, helping designers understand the business problem they are required to solve and businesses clarify what they need from a design project. Altogether they are vital to achieving an effective design

Branding your startup

> Once you have sorted out the more existential facets of the brand identity, you can start sorting out a visual identity: logo, website, fonts, colors, business cards, and letterhead. The great thing about design is that if applied correctly it can make your business instantly emit the values you want

UK business website and email signature legislation

Every company needs to list its company registration number, place of registration and registered office address on its website and in email signatures. Small and medium size companies are particularly at risk of fines as most do not include all of the essential information on their websites and in their

From an interview in 1993 with Steve Jobs about working with the legendary graphic designer Paul Rand on the logo for NeXT.

I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve