I’ve just received the print of the posters which I designed for Team Landon’s charity bike adventure from Bury to John O’Groats. A ride which takes in 530 road miles in just 4 days.

When we see all of these consumer brands around us, it’s easy to be fooled into thinking we have a grand choice. Take a look at this map of consumer brands to see just how few choices we do actually have.

This list of ten tips for good client relationship management was produced for the Design Business Association by Jan Casey, an independent consultant and advisor to the design and marketing industries. You can get more information on these tips from the DBA and also read the full article on the

Design briefs are an essential part of the design process. In fact, they mark the beginning of the design process, helping designers understand the business problem they are required to solve and businesses clarify what they need from a design project. Altogether they are vital to achieving an effective design

Once you have sorted out the more existential facets of the brand identity, you can start sorting out a visual identity: logo, website, fonts, colors, business cards, and letterhead. The great thing about design is that if applied correctly it can make your business instantly emit the values you want

Every company needs to list its company registration number, place of registration and registered office address on its website and in email signatures. Small and medium size companies are particularly at risk of fines as most do not include all of the essential information on their websites and in their

I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’

Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. George Smith Patton

This week I signed up to a popular freelance site. A website where clients and agencies post projects for freelancers to bid on and win work. On the outset I thought that this seemed like quite a good way to win work. After filling in all of the relevant data

There’s a nice brochure knocking about the studio today. Can’t beat the smell of fresh printed material, mmm.

In life we tend to always want the things which we cannot have. Here’s a great story about a man, some chocolate, a very nice brand and how to sell design.

This is the mother of all FAQs. But it’s a fair question, and it deserves an answer. As phrased by Mike Walsh, Assistant Professor of Marketing, West Virginia University: “Logo change is not a trivial undertaking. How much do companies typically spend when designing a logo? In my

When you live and breath prosperity with a belief that everything is in huge supply, and that we are all entitled to have all that we can, you start actively treating yourself and others in this fashion. This principle applies to the acquisition of wealth, personal happiness, health, intellectual pursuits,

Picture this. You’re all set for your important job interview, the one you have been waiting for. You are all showered, you’ve done your research and you are ready to sell yourself. The only thing left to do is to make yourself look the part. So

Following on from previous posts – how designers should charge for their work and designers should value their work – I thought I’d write a little bit about something which inspired me recently. It’s the side project of, and these are her

A very important aspect in any project is defining your target audience. There’s no point trying to sell a nice big juicy steak to a vegetarian. Here are some resources which will help you define specific audiences: Defining your target audience Business Link: Define your target audience

Some times we hit a brick wall. We have a good solid idea, based on a sound rationale, and no matter how much we try, our client won’t buy into it. Maybe it’s too much of a risk or maybe they just have their own ideas.

Design pricing is not an exact science. There are many factors to take into account when quoting clients for a project: your experience, your skills and talent, how long it will take you to complete the project and, very importantly, how much value you will add to the end result.

I read an article recently where David C Barker stated that: The average new Chief Marketing Officer typically lasts in the corner office about 23 months. Turnover in the position is incredibly high. So the title sounds great… but they typically have no power yet need immediate results. The

Kevin Finn, founder of DESIGNerd, has developed a fun trivia game which promotes design education and awareness. The game consists of 100+ trivia questions which have been written by some of the world’s most significant and influential designers. From DESIGNNerd The DESIGNerd 100+ Trivia Game is based on

One of the most common questions I get asked is how designers should charge for their work. In the current, tough, climate it’s all too common for designers to panic and start dropping their prices to engage in bidding-wars against websites which are offering logo ‘design’

The new book by AC founder Todd Henry reveals simple practices that unleash brilliance in life and work. You go to work each day tasked with inventing brilliant solutions that meet specific objectives by defined deadlines. If you do this successfully you get to keep your job. If you don&