The Design Method
Clients, for the most part, don’t want the designer’s personality to show through the work they produce; instead, they need design that is built around their needs and amplifies their organization’s values and aspirations. Designers need to gear themselves to think about their clients’ needs first.
This is very true, yet it’s hard for a lot of designers to do from day-to-day. Read the full interview with Eric Karjaluoto, creative director and founding partner of smashLAB.